Hi, I'm Adele -I'm here for the brave creative professionals and leaders, ready to do the work to transform their careers and business.

After two decades working in, on and with creative organisations and people, I turned my attention towards the thing that makes them want to work.

Taking an action-taking, BS-free approach, my coaching program helps creative people, teams and businesses understand their unique value to achieve their goals and find a fulfilling, purposeful work life.

With my guidance and support, I can help you achieve your goals. Grow your business, motivate your team, create a healthy company culture, get promoted, become a leader, or redefine the one you are — anything’s possible.

I’ll arm you and your team with the practical tools, guidance and support needed to build a career and workplace that’s as united and energetic, as it is successful.

Let's make it work - for you, for your team, for everyone.

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About me

A coach, entrepreneur, educator and speaker powered by strong coffee and good times.

Unsurprisingly, I hate writing about myself, which is why I’ve spent the better part of my career turning my attention to other people.

After settling for one too many uninspiring (read: traditional) jobs, I ventured into the creative realm. Here, I grew businesses into the millions and teams into thousands. I was a recruiter, sales consultant, business development manager, mad-hatter and extremely fulfilled.

But then came burnout, a knock of confidence and a serious butt-kicking. I felt like I was running on a hamster wheel, letting work and life pass me by. If you’re nodding along to these words by now, then you know: I GET IT.

Unfortunately, there is no magical antidote to curb this feeling but there is a path forward and while that might look different to each of us, there is a way forward.

After some serious inner work, I realised I didn’t need to stop or control the wheel, I needed to get off it altogether. With perspective came meaningful action — a shift happened, I saw my confidence and self-perception improve, and then, my work, like you wouldn’t believe.

Now I’m helping other people and businesses do the same, by identifying their potential and harnessing their unique skills to create a life that brings them joy, pride and purpose.

“Here’s something I know for sure: feel confident in yourself, your team, and your business, and the results will follow.”

Get more than average banter from your job.

Whether you’re a freelancer with a new business, a manager in a large agency, or an outsider trying to crack into a creative field, my programs equip you with the tools and insight to achieve, lead and evolve your career.

If you're a creative professional or leader, coaching can help you to:

Identify what you want and what you have to offer to achieve your goals, create new opportunities and elevate your career.
Attract who and what you want by developing an authentic, personal brand through mindful reflection and understanding.
Connect and motivate those around you.
Identify your unique leadership style and build your confidence.
Understand, motivate and empower your team to be their best — for themselves and the business.
Achieve balance between work and life, without compromising one for the other.
Foster a healthy workplace culture that supports every team member.

If you’re a creative business or organisation, coaching can help you to:

Recruit, retain and grow your team and business.
Create measurable, impactful change within and outside your business.
Attract new clients and boost your profits.
Develop a blueprint business plan aligned to your goals and values.

"Regardless if you’re starting out or settled in, I’ll work with you to identify, plan and act on every idea, ambition and target you're looking towards 'til you get there".

My approach to coaching

Perspective

I’m here to be your sounding board, put things in perspective and break patterns and habits that aren’t serving you. Armed with loads of industry experience and a bit of woo-woo, I’ve helped hundreds of creatives understand their value, achieve their goals and create a professional life that pays in ways beyond money.

Curiosity

When we understand our WHY, we can find our WAY, and that’s where I come in. We go deep, to figure out what you love doing and connect the dots between your experience and your goals. You’ll tap into potential beyond your wildest dreams and start seeing possibilities for a fulfilling career or business future.

Support

I’ll arm you and your team with the practical tools, guidance and support needed to build a career and workplace that’s as united and energetic, as it is successful. All the way, I’m here supporting, encouraging and reassuring you on your journey - as your #1 cheerleader.

Challenge

I’m motivated to make professionals and workplaces happier by challenging them to think deeply about themselves and beyond their comfort zone, in order to transform everything else around them. This style informs every step of my coaching practice, whether you’re one person or a 10,000-strong business.

I live and breathe my values

Growth

With over a decade's experience in the creative industry —building teams, recruiting talent and growing organisations into the millions — I have the insight, tools and know-how to turn idle ideas into decisive action.

Connection

I connect dots, connect ideas, connect people and help you connect with your true self and desires. My coaching programs bridge the gap between knowing what you want, and the steps to get there, no matter where you’re at, or who you are.

Authenticity

I’ve never tried to fit in and I don’t make false promises. I mean it when I say you’ll get a down-to-earth, real, honest, no BS experience when you work with me.

Freedom

I’m an adventure-seeker who craves independence and flexibility. I want you to feel the freedom to be yourself, too. To step out of the grind and into a freeing, fulfilling creative life.

Happiness

I like it when people get the credit they deserve, the success they’ve bent over backwards for and the can’t-shake-it smile from doing what makes them happy. And that’s exactly why I do the work I do.

You've evolved.

Now upgrade your career or business.

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